Arena Operations is about ensuring the best possible experience before, during and after events. Efficient operations serve sports teams and artists that use the arena, media, fans and visitors, as well as all partners and their employees that are part of creating the experience.
Partners & Sponsors are for their part in charge of the experience. For them, it is essential to understand different customer journeys before, during and after events in the physical arena and related digital platforms.
Marketing, Communications & Sales are key contributors to the arena’s overall business viability. Building both business and consumer customer understanding based on data, and providing relevant content for different customer types and individuals is key to success.
Staffing & Training is about building a culture that drives for excellence and experience. Finding the right people with the right attitude and training them to delight customers is key to unique experiences.
Administration and support processes are fundamental for ensuring that the arena operations run smoothly and meet applicable rules and regulations. On top of the “old” organization, today’s support functions include roles like CDO, Customer Experience and Customer Success Manager.
Ecosystem Orchestration is about building a culture of success and open collaboration where all partners are committed to the common purpose and way of working.