SLV Wiki

SLV Experience Venue Ecosystem Management Model

We have gathered all our knowledge in the SLV Experience Venue Ecosystem Management model that covers the entire journey starting from Design, ensuring commitment with Finance, becoming real in Build and supporting the Own and Operate phases.

The Design-Finance-Build-Own-Operate Ecosystem Management model includes 26 modules. Each module covers objectives setting, partner selection criteria, timeline for action, contract templates and much more – everything that you need to manage Your Arena Project successfully!

1. Design

Intelligent Ecosystem
Project Study
Feasibility Study
Arena Design & Planning
 
 
 

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This level includes only
Design level

2. Finance

Building Permits
Cost Calculations
Financial Planning
Investment Memorandum
Sustainability
 
 

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This level includes
Design level

3. Build

Partner Recruitment for Construction
Marketing & Sales
Catering & Commercial
Events & Ticket Sales
Operations
 

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This level includes Design and
Finance levels

4. Own

Test & Launch
Handover to Operations
Development
Earning Logic & Profitable Business Model
 
 

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This level includes Design,
Finance and Build levels

5. Operate

Partners & Sponsors
Marketing, Communications & Sales
Staffing & Training
Administration
Ecosystem Orchestration
 

More Info

This level includes Design,
Finance, Build and Own levels

1. Design

The Design Phase begins when someone (typically city, municipality, developer or a sports team) recognizes a need for a new arena – or a need to modernize an existing one.

Intelligent Ecosystem design involves finding the key partners for every step on the way.

Project Study is conducted to ensure that the arena makes sense: To provide the best possible fan experience, to make economical sense and to be easily accessible and sustainable in the long term.

Feasibility Study focuses on the financial viability of the project. It is about defining the first estimates about the arena revenue and cost streams.

Arena Planning and Design is about detailing the architectural and interior design in the level that is required for the funding phase.

Design Phase includes

Intelligent Ecosystem
Project Study
Feasibility Study
Arena Planning and Design
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2. Finance

Finance Phase involves the key partners commitment and contracts that define the ecosystem organization and structure for the project. To secure financing the Arena Business Case needs to make sense and the major design elements need to be in place.

Building Permits require detailed architectural and engineering plans, that enable the arena company to start the initial bidding process for the arena construction.

Cost Calculations for the constructing phase are based on the detailed plans. They enable the main contractor to issue RFIs and RFQs for the potential ecosystem partners for the construction phase.

Financing Planning is about understanding the project timeline and ensuring that financing is correctly phased and available during the project. It requires careful negotiations and agreements with all funding partners.

Investment Memorandum summarizes the essence of the Arena Business Case. It simulates the Arena P&L, ownership model, tax optimization and balance sheet and serves as basis for selecting partners along the way.

Sustainability is a key component of any arena project. It includes ensuring sustainability related to the entire arena lifecycle.

Finance Phase includes

Building Permits
Cost Calculations
Financial Planning
Investment Memorandum
Sustainability
Take a Contact

3. Build

Build Phase takes typically 2-5 years and numerous partners that are in continuous interaction with the partners that will be operating the arena. While the main contractor is in charge of the actual construction project, the arena project manager or orchestrator is in charge of ensuring that the right branding, sponsorship, operations and technology partners come in at the right time with the right kind of contractual terms.

Marketing and Sales is about communicating the arena purpose and convincing partners to join the arena ecosystem in the long term. The different categories all require specific knowledge to ensure smooth tendering and contract process.

Catering Partners contribute to the fan experience in the arena. They inclucde hospitality partners, restaurant operators, brewing partners and in general brands associated with catering.

Commercial Partners have their brand visible in the arena. They can include virtually any brand that considers the arena visitors their target audience.

Event and Ticket Sales Partners are needed to ensure that the arena is filled with events that fit its target audience.

Operations Partners include for example Facility Management, ICT, Arena Technology and Security Partners all have their say about how the arena is being built, what kind of technology is needed to ensure smooth and sustainable operations.

Build Phase includes

Marketing & Sales (naming rights, boxes, etc.)
Catering Partners
Commercial Partners
Event and Ticket Sales Partners
Operations Partners
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4. Own

Ownership is about committing to the long term development. It iss about ensuring sustainable operations considering the overall experience that drives financial viability and environmentally friendly operations.

Test & Launch is about ensuring that all parties have delivered on their promise and about ensuring that the arena functions as it should.

Handover to Operations is about agreeing roles and responsibilities for the operate phase.

Development involves defining a management model that ensures continuous development of the arena.

Earning Logic and Profitable Business Model are essential for ensuring sustainable business for all ecosystem partners.

Own Phase includes

Test & Launch
Handover to Operations
Development
Earning Logic and Profitable Business Model
Take a Contact

5. Operate

Arena Operations is about ensuring the best possible experience before, during and after events. Efficient operations serve sports teams and artists that use the arena, media, fans and visitors, as well as all partners and their employees that are part of creating the experience.

Partners & Sponsors are  for their part in charge of the experience. For them, it is essential to understand different customer journeys before, during and after events in the physical arena and related digital platforms.

Marketing, Communications & Sales are key contributors to the arena’s overall business viability. Building both business and consumer customer understanding based on data, and providing relevant content for different customer types and individuals is key to success.

Staffing & Training is about building a culture that drives for excellence and experience. Finding the right people with the right attitude and training them to delight customers is key to unique experiences.

Administration and support processes are  fundamental for ensuring that the arena operations run smoothly and meet applicable rules and regulations. On top of the “old” organization, today’s support functions include roles like CDO, Customer Experience and Customer Success Manager.

Ecosystem Orchestration is about building a culture of success and open collaboration where all partners are committed to the common purpose and way of working.

Operate Phase includes

Partners & Sponsors
Marketing, Communications & Sales
Staffing & Training
Administration
Ecosystem Orchestration
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